Search engine results pages (SERP’s)
SERP’s are the pages that show the results from your searches in search engines like Google. Because it has been proven that 90% of Internet users use search engines to find websites, these are the most important pages on the internet. These pages are made up of 2 different types of listings, natural or organic listings and paid advertisements. Paid listings are usually obtained through ‘pay per click’ (PPC) on Google for example they would be bought through Google Adwords. Around 80% of Google clicks are within the organic results, not the PPC and the vast majority of these are within the first 3 pages so it is important to rank well organically to reach your audience. In order to rank well your site must be optimised to be search engine friendly.
Search Engine Optimisation (SEO) is the process of engineering your site in order that it can be properly read by the search engine spiders. Search engines are text analysis systems so some SEO is really common sense, a text rich page that uses your chosen keywords and phrases prominently will rank higher than one made up of mainly images. Behind the scenes your various paragraphs and phrases can be highlighted to signify their importance to the search engine spiders and descriptive text can also be added to your pictures without it being visible.
Another way of improving your SERP’s is through good inbound linking. A well known and trusted site will naturally grow links through popularity, when starting from scratch you will have to kick-start this process. These inbound links are analysed by the search engine spiders so links from other trusted and relevant sites are much more valuable than those that can be acquired from link-building farms that have no relevance.
Our aim is to give you & your website design & brand, the impact it needs in your particular competitive markets, using basic graphic design concepts combined with creativity & the correct SEO at a price you can afford.
